Client Overview & Services

Disciplines:

eCommerce website
Stock management integration
Search engine optimisation
Managed Pay Per Click campaigns
Retargeting
Integrated email marketing

Client

Lee Longlands

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Website Design Requirements:

An iconic furniture destination in the Midlands area, Lee Longlands approached UC4 to help establish them as a major national internet retailer and expand their reach throughout the UK.

Services supplied:

website design / eCommerce development / responsive and mobile friendly / content management system / online stock system integration /search engine optimisation / Pay Per Click campaign management / retargeting / email marketing integration / CRM / graphic design

Solution

Website Design Solution:

UC4 have been working in collaboration with Lee Longlands for over 10 years and in that time we have established them as one of the UK’s leading online furniture retailers.

Through a series of continued improvement and development we have built a sophisticated eCommerce solution that has continued to grow exponentially. In the last decade we have had to stay ahead of a changing retail marketplace, more competition and the advent of social media and use of mobile devices.

The website also integrates with the Lee Longlands in-house sales and stock management systems, Nextopia site search and external mailing systems to offer a seamless customer experience.

UC4 also provided search optimisation services to Lee Longlands to drive significant amounts of traffic to the website, and established page one Google rankings for most of the major brands that Lee Longlands stock. We also managed Pay Per Click campaigns and retargeting, and provided regular reporting and benchmarking.

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We have found UC4 to be very creative and commercially aware of the whole internet arena. They provide an exceptional level of support and like to make sure their customers have an understanding of how all aspects of the website work. All the work undertaken has been seen to be good value and productive.

Robert Lee (Director- Lee Longlands)