Client Overview & Services

Disciplines:

Graphic design
Advertising
Illustration
Point-of-sale design
Website design
Digital catalogue

Client

Feridax

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Graphic Design and Web Design Requirements:

Established in 1957, Feridax has grown steadily year-by-year, becoming the UK's largest independent value-added wholesaler and brand marketer in the motorcycle clothing and hard parts markets.

They required a series of magazine advertisements and POS for various brands and products to promote their product range. The products had to be presented in a contemporary and visually stimulating way, which reflected the physical elements and design focus of each individual product.

Feridax also needed a new website to showcase the brands they supply, with an easy to use 'find a distributor' search.

Services supplied:

graphic design/ advertising / illustration / point-of-sale design / website design / responsive and mobile friendly / content management system / digital catalogue

Solution

Graphic Design and Web Design Solution:

Following a competitive pitch UC4 were awarded the contract to design the new Feridax adverts, POS and website.

UC4 produced a series of adverts and POS displays that were bright and visually arresting. The adverts used the graphic design team's illustration skills and supported the underlying narrative of each product.

The fully responsive website has a number of innovative features and integrates with the Feridax trade site to update dealer information automatically.

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I have worked with UC4 for more than three years now, and as Brand Manager for the biggest Brands in Motorcycle Clothing and Accessories I am constantly impressed by their understanding of a brief, and more importantly always surprised with the creative solutions that they deliver. These things, along with their flawless fulfilment ensures that I will be working alongside UC4 for the foreseeable future.

Mark Ingleby Feridax (1957)