Client Overview & Services

Disciplines:

Graphic design
Artwork
Photo manipulation
Product catalogue

Client

ABB Emergi-Lite

Graphic Design Requirements:

Leeds-based Industrial & Commercial Emergency Lighting specialist approached UC4 to produce their latest product catalogue. Now part of the ABB Group the project had to successfully show the companies migration as part of ABB and also reiterate as one of the market leaders in Emergency Lighting Solutions in the UK & Middle East.

Services supplied:

graphic design / artwork / print management / photo manipulation / photography / brand integration / catalogue design

Solution

Graphic Design Solution:

UC4 have been working with Emergi-Lite for over 4 years and have been helping maintain their position as market-leader and product innovator within both the UK and Middle East markets. Following an in-depth analysis of the Emergency Lighting market, competitors, and their current catalogue offering, we set about producing a new product catalogue.

Integrating and implementing ABB guidelines and working out page layout and content structure which would give Emergi-Lite a clear identity and a tool that would aid product sales and specification.

We assessed key product sales features and ensured that these were conveyed in an easy to use, informative and interesting design style.

It's not just about producing something that looks great, it has to work on many levels. It has to provide the necessary information both from a technical point of view but also from a sales and marketing stance. It has to breed confidence in the company as a brand and the products they produce.

When you are designing a catalogue of 148 pages you need to make sure it's easy to use and understand. Usability is one of the most important aspects of any good catalogue design. We look at ways of enabling the user to find the product or information they are interested in as quickly as possible, allowing people to quickly understand the product's key specification and potential applications to assess its suitability for their own requirements.